What makes a Chief?

It's a question that has been bugging me for a long time. Who do you call Chief?

When I started off exploring it, I always ended up thinking back to a mate of mine who I've known since I can remember. He'd greet me down our local with "Alright Chief!?" - and it kinda of stuck with me - I liked it...and so did our group of friends. Before we knew it, it was the go-to greeting whilst enjoying a pint, which by coincidence was the 'Chief' of Stella Artois – and awards! They were everywhere in our local – it suggested that we were drinking award-winning Stella rather than just the run-of-the-mill stuff! And most importantly, we were among friends.

We still enjoy that reassurance of quality here at Chief Clothing. Our premium tees are easy on the eye, soft on the skin and nice around the neck. Created with the support of October Textiles Ltd, our garments guarantee the quality you’d expect from a team that's been in the game for over 25 years. Screen printed by soft, but skilled hands - check out who they are, and the great work they do building brands at www.october.co.uk